Maybe you aren’t telling a good enough story for your audience to have anything to say? Contests Especially analyze your lack of comments, as this is feedback on its own. Use the comments (or lack of comments) as feedbackĪnalyze your comments, they could be telling you more than just a smiley face and a heart emoji.
Be brief, clear and polite as you are getting market research straight from the market itself. Instagram is a fast paced tool, you scroll through pictures faster than you can internalize them. Now you can do this a few ways: Reach out to your followers It is important to learn from your followers as they can teach you things that will help you align your content to your audience. It’s not enough to just be posting pictures of your products or brand, you have to engage with your followers. Find a site that can deliver these updates, bookmark it, set daily or weekly reminders and be on top of all of the new releases Instagram rolls out. Now you can either wait for Instagram to have a popup introducing a new feature or you can be prepared and have the steps ready for the new update. Users are going to want to see how to go about using these new tools and your content can be a prime example. Instagram continues to offer new ways to post, that can all be included within your content strategy.
This month alone Instagram has already released two new features and it’s not even Christmas yet!
Make sure you are always in the know! Instagram’s newest release is the ability to now Follow Hashtags, so you are able to keep track of the top performing posts and gauge trends within your hashtags. Instagram has been very active when it comes to releasing new features and ways to use their platform. I’ll leave you with a recipe that has been shared in my marketing family for generations Stay Up To Date! This will be the recipe to the masterpiece that is your content. In order to create great content, you need reliable strategies to use as a framework. Content will be the make or break of not only growing your follower base but making sure that you grow with real and active users. If you want to take hold of all of the engagement that’s there waiting for you, you need great content. When you are looking for a tool to capitalize on the engagement market, Instagram holds the top spot.
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